Back in May, I posted about “Muttbombing,” my subtle and complex strategy to attain placement on book store displays (by sneaking copies of Mutt into the store and putting them there). For all you indies and readers out there wondering whether the books flew off the shelves or were discovered by store staff and discarded, here’s an update on how the plan has worked out so far.
A couple weeks ago, a friend texted me this picture:
It appears that when the kind staff found the books, they simply shelved them. (They’re ending up in adult sci-fi and fantasy rather than in YA, which I’ll have to look into.) I haven’t received a royalty statement yet, but given that there are only four instead of the five I left, I’m assuming someone bought one of them. Better yet, the friend who sent this picture felt compelled to buy one upon seeing them there.
Now for the next part of the experiment. If you live in Philadelphia, go to the Rittenhouse Barnes & Noble and buy yourself a copy, or even better, buy all three and give the other two to your favorite people. I want to see if they’ll order more once they’ve sold through them all…