One of the most crushing moments growing up in the information age was when I first realized there were other, better-known individuals who share my name. It’s a matter of luck and the creativity of one’s parents, but one may find himself in line behind any number of other people for the use of his own name. Thankfully, none of the other Evan Fullers in the world are ultra-famous, but it’s been clear to me for years that in order to achieve name recognition as an author, I’d need to either build a more prevalent web presence than the rest of them or use a pseudonym.
I chose the former option, and thanks to all of you who’ve been reading this blog every day, I’m making progress toward that goal.
In the time since starting my daily updates three weeks ago, I’ve risen to #3 result on Google searches for Evan Fuller, as well as #1 on Yahoo. I’m staking out three of the top five spaces on Google searches for “You’re Just a Mutt.”
Getting associations for “Mutt” has been quite a bit more difficult, given it’s a much more common word. I haven’t broken the top 100 for that one just yet, but at the rate things have been going, I’m sure we’ll see some kind of progress relatively soon.